Forecasty.AI is excited to introduce our official logo using the so-called Golden Ratio, as part of the launching of our company’s brand identity, in July 2020.
After a thorough research and development, we chose a logo that highlights a modern look and expresses our brand’s key value: trust, simplicity and innovation. Featuring a minimalistic ¨F¨ which stands for Forecasty.AI, in a sophisticated blue gradient colour, the logo creates a sense of simplicity, accuracy and accessibility to all users. Especially, we applied the so-called Golden Ratio, embracing the design proportions found in nature that evokes visual harmony, balance and professionalism. The blue gradient colour represents knowledge, tranquillity, security and trust.
The Golden Ratio, also known as the golden section, golden mean, or divine proportion, is often represented by the Greek letter 𝜑 or 𝜙, which is approximately equal to 1.618. The Golden ratio is found when two quantities are divided in a way that their ratio is the same as the ratio of their sum to the larger of the two quantities.
The Golden Ratio is close to the Fibonacci Sequence, in which the next number is found by adding up the two numbers before it: 0, 1, 1, 2, 3, 5, 8, 13, 21, 34, … As a visual representation, these numbers create a sequence of squares, which then form a Golden Spiral.
In case you have not noticed, the Golden spiral appears everywhere around us, from shells, sunflower seeds, flower petals, human faces, animal bodies, to Spiral Galaxies.
Because the Golden Ratio creates a visually pleasing effect and generates a subconscious attraction, it has been widely used in art, architecture, music and design since ancient times. Rahul KM, Forecast.AI´s Co-Founder, states that: “Our mission is to build a world class digital product that makes forecasting easy, accurate explainable and accessible to everyone. The harmonious and accessible logo design seamlessly created with Golden Ratio represents our promise to keep the customer’s needs and interests at the heart of all our business decisions.”
Following the footstep of Leonardo da Vinci, Michelangelo, Salvador Dali, Le Corbusier and other great masters of art, Forecast.AI applies Golden Ratio to give a sense of aesthetic appeal in balance and harmony to our logo design. The logo and other brand identity will be rolled out across our online and offline channels in the coming months.
Many world´s biggest brands, namely Twitter, Pepsi, Apple, and Toyota, also use the Golden Ratio to create their logos
Rahul KM, Forecast.AI´s Co-Founder, states that: “Our mission is to build a world class digital product that makes forecasting easy, accurate explainable and accessible to everyone. The harmonious and accessible logo design seamlessly created with Golden Ratio represents our promise to keep the customer’s needs and interests at the heart of all our business decisions.”
Forecasty.AI empowers B2B firms to make smarter, confident and more profitable business decisions. We provide advanced and explainable AI/ML models on established and alternative data sources to enable higher levels of accuracy for business decision making in commodity and related markets.